Not all content is created equal. Google and other search engines have been perfecting their search algorithms for years to provide users with the most comprehensive and reliable results to their queries. But what if we are on the other side of the search engine?...

It all started with forum posts, hideously designed 90s web pages with blocks of poorly formatted text, but as the Internet evolved, so did the content delivery platforms and the content itself. It wasn’t long before businesses jumped on the bandwagon, and around 88% of...

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