In the online world there are countless ways a business can market itself, as marketers were quick to come up with new techniques and methods for digital marketing over the years. Although having a lot of options is generally a good thing, a problem arises...

Opening yourself to the online public also means opening yourself to thousands of different opinions, personalities and temperaments. Everyone wants their voice heard and the veil of anonymity allows people to be much more forward and even more aggressive than they would normally be, which encourages...

It all started with forum posts, hideously designed 90s web pages with blocks of poorly formatted text, but as the Internet evolved, so did the content delivery platforms and the content itself. It wasn’t long before businesses jumped on the bandwagon, and around 88% of...

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